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Ethnic Market Sees Rise in Anti-Aging SKUs

What’s the latest product segment on the rise?

  While Black consumers love trying new products and experimenting with their appearance, they appear to under-index when it comes to anti-aging products. Indeed, just 36% of Black consumers (vs. 48% of White consumers) report using anti-aging facial moisturizers and four in 10 (41%) don’t use any type of anti-aging facial skin care product at all–a number that drops to 35% for White consumers.   However, it seems the hair care market is one area where the opposite is true as new research ...

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